I turn complex services into tools people can actually use, through

Design Strategy

Design Strategy

Design Strategy

Service Design

Transdisciplinarity

UX/UI Design

Design Strategy

Design Strategy

Service Design

Transdisciplinarity

UX/UI Design

Design Strategy

Design Strategy

Service Design

Transdisciplinarity

UX/UI Design

Design Strategy

I sit with the people who run a service and the people who use it, find where it breaks, and design what replaces it. For public agencies, institutions and the design studios that build for them.

I sit with the people who run a service and the people who use it, find where it breaks, and design what replaces it. For public agencies, institutions and the design studios that build for them.

About

About

I make the behind-the-scenes of a service actually work. Aligning departments, turning research into product decisions, and building systems people can measure and use.

I work on services people can’t opt out of. Financial aid, housing, public parks, city websites. The kind where a confusing form costs someone money they’re owed, a buried page costs a neighborhood its event permit, and unclear rules cost staff a week on the same question.

The sector changes, the problem doesn’t. A city, a bank, or the studio hired to rebuild the site: tangled rules, compliance that won’t bend, and people who need it to just work.

Most of what’s broken isn’t on the screen. It’s two departments using the same word to mean different things, or a policy written in 2009 that nobody has read since, including whoever wrote it. So I get the people responsible in one room and ask them to describe the same process out loud. It’s usually the first time they’ve heard each other’s version. The gaps become blueprints, an information architecture, a governance model that holds after I leave.

I grew up between Mexico and the US and work in English and Spanish, so I notice when a service only works for people who already know how it works. If we work together: I document what we decided and why, I hand over work your team can run without me, and I tell you what I’m finding while there’s still time to act on it. That last one is usually the most useful

I work on services people can’t opt out of. Financial aid, housing, public parks, city websites. The kind where a confusing form costs someone money they’re owed, a buried page costs a neighborhood its event permit, and unclear rules cost staff a week on the same question.

The sector changes, the problem doesn’t. A city, a bank, or the studio hired to rebuild the site: tangled rules, compliance that won’t bend, and people who need it to just work.

Most of what’s broken isn’t on the screen. It’s two departments using the same word to mean different things, or a policy written in 2009 that nobody has read since, including whoever wrote it. So I get the people responsible in one room and ask them to describe the same process out loud. It’s usually the first time they’ve heard each other’s version. The gaps become blueprints, an information architecture, a governance model that holds after I leave.

I grew up between Mexico and the US and work in English and Spanish, so I notice when a service only works for people who already know how it works. If we work together: I document what we decided and why, I hand over work your team can run without me, and I tell you what I’m finding while there’s still time to act on it. That last one is usually the most useful

Practice

UX & service design

Participatory research

Service blueprints

Workshop facilitation

Information architecture

Content strategy

Clients & organizations

Battery Park City Authority

Blenderbox

Center for NYC Affairs

NYC Dept. of Education

IBM Quantum

Recognition

Mexican National Prize of Design

Fowler Global Social Innovation Challenge

World Design Capital

Milan Design Week

IBM Quantum Labs

Graphic Design USA

Education

MFA Transdisciplinary Design

Parsons School of Design

Bachelor of Arts in Product Design

Minor in Civic Service Design

Say hello

let's start a conversation

Say hello

let's start a conversation